Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets.
Although your finished videos might be doing a good job for you in terms of driving traffic and boosting conversions on their own, shouldn’t you be getting a bit more mileage out of those costly assets?
Reimagining your video content
Here are 9 ways to repurpose or reimagine your video content to attract more attention and extend its value:
- Transcripts
One of the very first things you should do with your videos is transcribe them and add the transcripts to the website pages where your videos appear. Copy around your video can help improve video SEO. Upload the transcripts to your videos on YouTube too; Google is increasing the weight videos have in indexing, so this is a must to grab more eyeballs. For tips on how to prepare a YouTube video transcript file, visit YouTube’s website. - Articles, blog posts and ebooks
Use some of the longer transcripts from your videos as a source for blog posts and articles. If you’re producing a series of video tutorials on a particular topic, compile all of the transcripts. With a little editing and formatting, you’ll have an ebook.