EXT: The Webinar Strategy That Works

One of the biggest areas of interest was about the webinars (or “scrapinars” as I call them) and how I use them to generate qualified traffic and subscribers. People wanted to know specifics like:

What’s the best webinar platform?
How do you choose a topic?
How do you promote your webinars?
How do you convert viewers to subscribers?
So Pat invited me back to share answers to those questions and more, in excruciating detail.

The idea of hosting a webinar sounds good. You invite a bunch of people to come hang out, you spend an hour or two online with them, and they become raving fans, sign up for your mailing list, and buy every product and offer you send their way. Right?

Well, it’s not quite that easy. But it is straightforward. The principles I use can be transferred to other industries, other channels (like a teleseminar if you prefer voice-only), or even a Twitter chat party. So, boys and girls, let’s get started…

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